10 Must-Know Instagram Reels Tips for Artists

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Have you decided to take the plunge and create Reels for Instagram? If so, you may want to see the must-know Instagram tips before posting. They come directly from Instagram HQ.

Reels Inspiration and Tips straight from Instagram

Source: Brooke DeVard, Creator Marketing for Instagram

  1. Relate to your audience
    When you’re creating content or sharing your artwork, you need to make sure it click with the people who are watching it. If they see your Reel and think “that’s LITERALLY me,” you’re on the right track.

  2. Express your perspective as an artist
    Share your passion and showcase your personality. Teach people how to create something. Show off your skillset. This is what makes you unique, and people want to see it.

  3. Engage in the conversation
    Whatever is happening right now, people want to hear your take on it. Put your spin on the conversations that are trending. Another way to see what’s trending is Google Trends. Pick a topic and talk about it.

  4. Let go of your fears
    Trying out new things can be difficult. This is especially true as an artist when you have a set process, but try to put those fears away. There’s no wrong or right way to create a reel. Your way is the right way, and if you’re having fun, your followers will as well.

  5. Surprise people and tell a story
    When you’re creating your Reels, find a way to grab someone’s attention within the first 3 to 5 seconds. There needs to be a beginning, middle, and end. That can be through transitions, a big reveal, a plot twist or even a punchline. If you have issues with this, find trending reels and relate them to your art or experience as an artist.

  6. Shoot vertical
    Reels are a vertical format, so be sure to shoot 9:16 to make them immersive.

  7. No watermarks
    Instagram recognizes when you recycle content from other apps, so be sure to remove your TikTok watermark before re-sharing. A great way to do this is through the Snaptik app.

  8. Look into the lens
    When you’re creating content for Reels, remember to create it in first-person. Look into the camera lens often and make yourself approachable.

  9. Make a Cover Photo
    Instead of picking a frame from the Reel as your Cover Photo, Instagram seems to favor Cover Photos made in IG Stories or uploaded separately. Later has a great post about making Cover Photos.

  10. Share! Share! Share!
    Once you’ve posted your Reel, don’t forget to share to IG Stories and encourage your followers to share as well. There’s some great little GIF stickers with the “like, comment, share” icons. Use those when posting to IG Stories. You can also share to Facebook if you’re prompted, no Facebook account necessary.

So there you have it! 10 must-know Instagram Reels tips, direct from Instagram HQ. Will you be trying any of these out in 2022? Let us know in the comments below. Feel free to share your tips as well.

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