10 Effective TikTok Hacks for Artists to Grow Their Following
/TikTok has become a social media sensation, and for artists, it presents a fantastic opportunity to expand their reach and gain a larger following. In this blog post, we will share ten effective TikTok hacks specifically tailored for artists, enabling them to grow their following rapidly.
1. Find Your Niche as an Artist
To succeed on TikTok, it's crucial to identify and focus on your artistic niche. Determine what sets you apart and create content that revolves around your unique style. Whether it's lettering, painting, or sculpting, hone in on your niche and provide valuable tips, behind-the-scenes glimpses, and engaging tutorials to captivate your audience.
Maybe your niche is lettering. If that’s the case, you want to focus on all the aspects of lettering. Share tips you have learned. Show some behind the scene videos of you creating your work. Guide your followers through a tutorial. You have so many paths you could explore. Sit down and write everything you can think of in terms of your niche, and then you’ll have a great starting list of content for your TikTok account.
A great example of someone finding their niche is Chriselle Lim, Co-founder, and CMO at bümo. The fashion-obsessed mom says that whatever your brand is, no matter your age or subject, there is an audience on TikTok for everything. For example, if you’re looking to reach parents, create content that resonates with or provides value for them.
@chrisellelim MY DAUGHTER STYLES ME PART 1! Do you guys want to see how the look turned out??? #LittleBitFancy #motherdaughter #momlife #outfit #style
♬ original sound - Chriselle Lim
2. Craft an Engaging Profile Bio
Your TikTok profile bio should be approachable, fun, and convey what makes your art special. Avoid copying your Instagram bio and create something fresh and enticing. Consider adding a call to action, such as "Follow for lettering tips and tricks!" to encourage viewers to engage with your content.
3. Optimize Lighting for High-Quality Videos
Lighting plays a vital role in creating visually appealing TikTok videos. Ensure you have good lighting to enhance the visibility and quality of your content. Filming during the day in a well-lit room is recommended, and investing in a ring light can significantly improve the overall aesthetics of your videos. You don’t need a ring light, but they step up your game! This one is my recommended ring light, and it’s affordable.
4. Leverage Recommended & Trending Songs
Take advantage of TikTok's recommended and trending songs feature. Using popular songs can increase the visibility of your videos as TikTok actively promotes content featuring trending music. Explore the app's music library and select songs that align with your artistic style to attract a wider audience.
Why is it important to use trending songs? TikTok promotes videos using trending songs. TikTok influences the music industry. All you have to do is take a look at the Top 100 Songs on Spotify, and you'll see that it's true. Many of the top songs are the ones that are super popular on TikTok.
It's not a coincidence either. TikTok organizes deals with record labels and frequently pushes artist's songs in the app to increase music sales and increase the chances of that song reaching high spots in the weekly charts.
How do you know what songs are trending? When you make your video, use one of the recommended songs that TikTok suggests. It is that easy! You can also check out Tokboard, a site that keeps track of the top tracks on TikTok every week and month. It will also give you an idea of what songs are rising in the app.
5. Harness the Power of Trending Hashtags in Your Caption
Incorporate trending hashtags into your TikTok captions to maximize exposure. Well-chosen hashtags increase the likelihood of your videos appearing on more For You Pages. TikTok often collaborates with brands, so using branded hashtags relevant to your art can amplify your content's reach.
For example, remember that “Eyes Lip Face” audio with E.L.F. Cosmetics? That was a TikTok ad campaign. You can find the trending hashtags by using the in-app hashtag suggestion tool. The suggestion tool emerges when you’re in the caption stage of editing your video. Hit the #, and suggestions will appear. Use those hashtag suggestions!
6. Put a Unique Twist on Trending Content
Even if you can't replicate popular dance trends, you can still put your own artistic twist on them. Infuse trending videos with your creativity and showcase your unique perspective. Add unexpected surprises, humor, or clever endings to captivate viewers and potentially make your content go viral.
A great example would be taking a trend like “I can take your man if I want to,” where hot girls flaunted for the camera. Instead of thirst trapping, you can take that trend and put a HUGE SURPRISE twist at the end. Make sure it’s funny! Those videos get millions of views, and it could easily lead to your account blowing up overnight.
Some trends come out of nowhere, and others align with current events. Beauty influencer and TikTok star Seth Obrien says that speed is one of the best ways to get your content seen on TikTok.
@sethobrien full face of makeup over a face mask #makeup
♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] - Elliot Van Coup
7. Post Consistently at Ideal Times
Consistency is key on TikTok. Post regularly and aim for ideal posting times to maximize visibility and engagement. Posting during peak usage periods, such as early mornings, mid-afternoons, and late evenings, can boost views and attract more followers. Stick to a consistent posting schedule to maintain audience interest.
Consider your time zone too. A few online sources suggest posting early in the morning, mid-afternoon, or late at night. These are the times when people tend to be looking at their phones more. You also want to post consistently and preferably at that same time every day. Aim to post two videos a day so you can hit those ideal posting times. You can learn more about TikTok’s algorithm here.
8. Preserve Your Videos - Don’t Delete Them
Not all videos will gain traction immediately. Sometimes, older videos suddenly gain popularity and go viral. Therefore, it's crucial not to delete any of your TikTok content. Any video has the potential to resurface on users' For You Pages, leading to a significant increase in views and followers.
9. Collaborate and Connect Through Stitch
Utilize TikTok's Stitch feature to build connections and collaborate with other artists. Stitch allows you to incorporate snippets of other users' videos into your own, fostering engagement and encouraging community interaction. Share stories, provide commentary, or add your artistic flair using Stitch.
@tiktok Now Introducing: STITCH! Make the ultimate collab with your fav creators 🎬
♬ original sound - TikTok
10. Embrace the Fun and Authenticity of TikTok
Ultimately, TikTok should be a platform for artists to express themselves, embrace different mediums, and showcase their creative process authentically. Be real, have fun, and don't be afraid to show your personality. Remember, TikTok's algorithm is designed to highlight unique and engaging content. When in doubt, you can always post your cat or dog.
By implementing these ten effective TikTok hacks tailored for artists, you can enhance your visibility, grow your following, and connect with a broader audience. Remember to stay consistent, engage with your viewers, and let your creativity shine. Get ready to make your mark in the TikTok artist community and watch your following soar!
How To Get Free Followers On TikTok ⤵️
DON'T DO IT! It can be tempting to take the short route and use a paid service to get more followers. There are many advertisements for "free TikTok followers" and "free TikTok likes," but they're expensive and a waste of time. Fake followers do not lead to success.
The easiest way to get free TikTok followers is to use the app and grow organically. ⤵️
TikTok is not Instagram. As a result, it means followers don't matter as much as they do on Instagram because your videos can randomly end up on a person's For You Page. Of course, having more followers means people will view your videos, but someone doesn't have to follow you to see your content in their home feeds.
For this reason, it's very important to have authentic TikTok followers for your marketing plan. Fake follower scams never benefit your account.
I hope this has helped you learn some new tips on how to get followers on TikTok. Since using these hacks, I've got more Instagram followers, so using TikTok as an artist, influencer, or brand is a smart marketing technique.
If you have any tips, leave a comment below so everyone can see them! If you have any questions, drop a comment below or DM @ladieswhodesign on Instagram, and I'll help you out. Also, be sure to follow Ladies Who Design on TikTok. We can't wait to see what you come up with on TikTok!
